Digital transformation has so many moving parts, including technologies, strategies, and people that need to be involved that it’s no wonder that the integration and implementation can break down quickly.
A great way to remain relevant is to stay informed on the latest martech trends. Check out this week's selection of articles about marketing technology landscape in Europe.
In this edition of the „European Business Reads - Blockchain in Europe Report, new research on premium video and digital programmatic trend, and the potential word web changes coming with the new Europe’s copyright law.
This time EBR is full of twists and turns: a story about Asian startups considering business ventures in Europe, the male perceived biotech industry has formidable women too, and GDPR marketing and business benefits for retailers.