European Business Reads: Digital Transformation, Leadership and Digital Ecosystem.

The new „European Business Reads“ is out. Check out this week’s selection of the most interesting articles about digital transformation in Europe, digital leaders, and startup ecosystem in Sweden.

Is Europe ready to lead the next digital transformation?

In August 2017 Responsible Business published this article, stating at the very beginning the following: „Europe should have all the ingredients for a smooth transition towards the connected age – So why is it currently lagging behind China and the US in the digital revolution?” Discussing the latest 5G technologies in conjunction with IoT, this article talks about technology beyond making our lives more convenient. It highlights the importance of its potential to address important human, economic, and environmental needs; the reasons why Europe has seemingly fallen behind in the 5G race, and the potential actions to achieve full digital transformation. Read the full article here, share in the comments what do you think.

Digital Leaders in Business 2018 – Study

Bringing you the Digital Leaders 2018 Study from BearingPoint. Their document assesses the digital maturity of 64 leading Swiss companies, 221 leading Nordic brands, 64 leading Finnish brands, 80 leading Swedish companies, 70 leading Norwegian companies, and 50 UAE companies. They summarized their findings across six digital maturity dimensions: digital marketing, digital product experience, e-commerce, e-CRM, mobile and social media. Click here and start browsing each of the sections.

Why Does Sweden Have So Many Start-Ups?

Sweden excels in promoting the formation of ambitious new businesses, on a level that’s unexpected for a country of roughly 10 million citizens. Global companies like Spotify, Klarna (the online-payment firm), and King (the gaming company) were all founded in Sweden. Read the full story here and find out what has been Sweden doing right.

 

Photo: skeeze on Pixabay

European Business Reads: Digital Diversity, Global Hotbed, and AI Pact

This is the latest in a series of weekly curated posts across the web, highlighting the news from growing European business and digital marketing environment. Dive deep into SEO and content marketing diversity, along with the expansion and growth of AI/VR/AR in the European Union, and the UK.

The State of SEO and Content Marketing in Europe

Back in 2016, Inbound came up with this, still relevant, presentation: The State of SEO and Content Marketing in Europe. On 60 slides they presented differences, similarities and specifics. Also, they interviewed 15 industry experts, each from different European country, who shared their views on SEO, content marketing, and digital marketing. To quote: ‘Europe stands for diversity for SEO and content marketing alike.’ Check it out on slideshare.

U.K. – a Global Hotbed for VR and AR.

The U.K. is becoming a global hotbed for VR and AR. It’s a fairly extensive read, filled with various links to explore, which will give you a sense of the scale of VR/AR ecosystem. From interactive maps, to researches, and examples on how different companies build their business in the industry, everything indicates, the U.K. is currently the largest market for VR/AR in Europe. Read the full text here.

EU Artificial Intelligence Pact

“The scale of investments, the scale of developments, is something that goes beyond the possibilities that one member-state alone has.” – Georgios Petropoulos. This sentence pretty well sums up the main idea behind the pact signed by twenty-four EU countries in bid to compete with US and China. They all pledged to form a “European approach”, and several ministers emphasized that the EU should agree on ethical standards on AI that could give European companies an advantage over competitors. Read the full story here.

 

Photo: Joshua Sortino on Unsplash

European Business Reads: Digital Potential and Content Marketing

This is the first in a series of weekly curated posts across the web, highlighting the news from growing European business and digital marketing environment. Check out this selection of the most interesting articles about content marketing and content strategy in Europe.

Digital Europe: Realizing the continent’s potential

McKinsey Global Institute Report states that Europe is operating below its digital potential even though the continent has key digital strengths that it can exploit for economic gains. Take a closer look at the digital transition and at the degree to which digitization drives sectors and firms. Read the whole story here

How effective is Content Marketing – The results of survey in Europe

Smart Insights and HubSpot teamed up for the third consecutive year to to gather the opinions of professional content marketers about the key trends affecting the industry and the big challenges they face in their roles. Download the free report and get access to 10 key questions you should be asking to review your approach to content marketing.

Europe’s successful paid content strategies report

Latest report from The Media Briefing on Europe’s Successful Paid Content Strategies brings insight and advice from European publishers. 15 case studies, featuring interviews with The Economist, Schibsted, Le Monde. Download this free report here

 

Photo: Drew Graham on Unsplash