European Business Reads: Startup success, e-commerce in Germany, and Blockchain in Switzerland.

This week EBR covers insight from the Netherlands, Germany, and Switzerland. So, what’s in it for you? An inspirational interview with’s CEO, some great e-commerce trends and facts, and last, but not least, Switzerland and the blockchain landscape.

Interview with Gillian Tans, CEO of

Founded in 1996 in Amsterdam, today covers about 138,000 destinations in 229 countries. What started as the smallest of small internet-based startups with a hyper-local footprint has grown to be known as the world’s largest accommodation booking website today.  Eu-Startups had the opportunity to talk with Gillian Tans, CEO of about her journey with the company, the company’s future, and what she thinks about women in tech. You can read the full article here.

E-commerce in Germany: Trends, Facts & Figures

At €2.66 billion ($3 billion), Germany has the largest economy in the European Union and, unsurprisingly, the largest e-commerce market as well: €58.5 billion ($66.7 billion) out of €2.66 trillion ($3 trillion). Additionally, more than half of all German e-shoppers have purchased goods online from businesses outside their country. In fact, Germany is responsible for 15 percent of global cross-border sales. If you are interested to learn more about purchasing habits, Landmark Global has prepared this sheet covering country and market trends. You can download it here, and for a quick overview, there’s also an infographic.

Switzerland First in Ranking of Top 10 Most Blockchain-Friendly Countries in Europe

Viva la Suisse! According to a study released by blockchain conference BlockShow Europe 2018 Switzerland is ranked number one in a list of the best countries for starting a blockchain company. To find out more about European Blockchain initiatives check out the full article, it’s packed with some great links for further reading.

I’d love to hear your thoughts on this week’s picks. Drop me a line in the comments below, bop on over to Twitter or connect on Linkedin. Let’s chat!


Photo by bearinthenorth on

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