My Fave 5 is a monthly roundup of Martech and Digital Transformation Industry News that I’ve read the past 30 days and find shareworthy because the articles or authors are either insanely insightful, truly helpful, or just plain genius.
Digitization, Digitalization, And Digital Transformation: Confuse Them At Your Peril
As businesses step further down the path of business transformation, it’s important to minimize the hype and add clarity by understanding the meaning behind the terminology. In this post, Jason Bloomberg explains the differences between digitization, digitalization, and digital transformation. Read the full article here.
Martech Skills A Must For Modern CMOs, Study Finds
Today’s marketing leaders need tech skills to keep up with the constantly changing world of marketing. So, what does it take to be a modern CMO today? According to a new survey from Wipro and Coleman Parkes Research, proficiency in marketing technology is a precursor for being a successful leader of a marketing organization. However, that’s not all they need. Read about the challenges of upper-level leaders while they map their way to innovation and business success.
50 Women You Need to Know in MarTech: 2018
In this article, are 50 Women who are passionate about marketing and marketing technology. As Lana K. Moore (CEO, Founder at MarTechExec) says in her post “these women share a passion for developing a community of strong, intelligent marketing executives”. This is truly an impressive list, and if you are looking for some amazing speakers for your next marketing or MarTech event, start here.
Digital Transformation: The Road to Enhanced Performance
Despite the popular belief that many digital transformation posts are mostly theoretical, this article is another proof of great content out there, showcasing the insight and specific examples of the opportunities that DT creates. Here are two examples of how DT can increase performance while keeping on top of industry change.
B2B Content Marketing – Bots and Artificial Intelligence
According to Gartner, By 2020, we will witness minimum human interaction in business. Whether this prediction becomes reality or not (by 2020), businesses need to make certain changes in order to stay relevant. “Content marketers HAVE TO look beyond traditional SEO and keyword ranking to stay in the game.” This is a great read about the connection between AI and SEO in connection with B2B content marketing. Read the full story here.
Thanks for stopping by and reading. Feel free to drop a comment below and go ahead and share the MarTech love with your colleagues and peers.
Photo: Sandro Katalina on Unsplash
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